Lyra - UX Case Study

- THE NORTH WOOD FACTORY -

Challenge

Create visual designs for touch-points of a new brand

Class

Visual Design - Erin Malone

Duration

8 weeks

My Role

Sole Designer (Personal project)

Key Services

ReDux is a service and website where

Customers will choose from a variety of home goods and furniture while also requesting specific materials.
Customers will be invited to create a profile where they can save their preferences about materials and to create a wishlist of products.
Most of the furnitures are customizable in terms of material and dimensions to make the product truly fit in your home.

Attributes

ReDux will keep a variety of up-to-date styles and the latest trends in home products and furnishings.
ReDux seeks to cultivate community in their communications by inviting customers monthly to our local workshops where our talented artisans create the pieces.
We ship the our products directly to your home from our workshop to reduce shipping cost and enhance local initiatives.

Target Market

Direct Competitors

Touch Points

1. Website
2. Mobile
3. Showcase Shops in New York, Los Angeles, Seattle, San Francisco, Portland, Austin, Salt Lake City, Chicago, Atlanta
4. Derivatives (Tote bag, T-shirts)